By far, the most common challenge people have when it comes to improving their diet is that "healthy food costs too much". I'm going to show you that healthy eating on a budget can be easy. You can easily save money at the supermarket if you just know how and where to look. Throughout my coaching career, many people have told me that they just can't afford to make better food choices. They rely on junk food and convenience items as that's all they can afford. I think the real problem is that they've just never been shown how to make affordable and healthy decisions.